How To Maximize Conversions And Opt-Ins When Using Solo ads

If you know what Solo Ad campaigns are, then you know that the main purpose of using them is to get opt-ins and conversions. For those who don’t know, a Solo Ad marketing campaign is all about paying a business some amount of money in return for the business to send your sales email to its subscriber’s list. Now that we are all on the same page, I will give you easy-to-follow tips and steps that will help you maximize the number of opt-ins and conversions you get in every Solo Ad campaign.

What are opt-ins and conversions?

Many so-called marketing gurus, use terms such as conversions and opt-ins as if these terms are universal and have the same meaning even to those who do not have a background in internet marketing. I am not a guru. I am just an experienced marketer and it is for this reason that I will first tell you the meaning of these two terms so that you can know what exactly I am talking about before I show you how to maximize opt-ins and conversions.

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When you run a Solo Ad campaign (pay a Solo Ad vendor such as myself (SmarterSoloAds.com) to send a sales email to my subscribers), those clients will see your business text or banner and if they are interested (which is most likely scenario if you choose a reputable vendor) in the offer displayed, they opt-in! Upon clicking a link in the email, they will be redirected to your landing or sales page where they can subscribe to the service or buy the product that you are advertising. If they decide to buy that product then that’s a conversion.

The opt-in and conversion rates are calculated as a percentage of the total number of people in the subscribers/ mailing list. If the opt-in rate is 40 percent in a mailing list of 1,000 individuals it means that 400 people were interested and they decided to check out your product. If 100 people ended up buying your product out of the 1,000 then your conversion rate is 10 percent.

Now that we are all on the same page, here is how to maximize your opt-in and conversion rates:

Write an amazing sales email:

Many Solo ad vendors talk about how they will tweak your sales emails to make them better, but let’s face it, the majority of vendors are lazy. They will simply send whatever sales email you sent them to their subscribers. A good sales email can help give you some of the highest opt-in and conversion rates ever! If you don’t know how to write one, get a good copywriter and he or she will do the job for you. If you have the time, make sure you write something that will resonate with your potential client.  If you are on a budget and don’t have the time, then talk to your vendor and ask him or her to send you the final sales copy they will send to their subscribers before they do it. This will force them to look at your sales email more carefully and to make it even better if necessary so as to show you that they know what they are doing.

Start small:

Every marketing campaign is a gamble. You never really know if it will really work before you actually start it. However, even though most advertising campaigns are a gamble, there are some things you can do to increase your campaign’s likelihood of success. For instance, instead of spending hundreds of dollars on any Solo Ad vendor, first, pay for a smaller trial list of about 100 emails or even less and see how that goes. You could try out three or four different vendors before settling on one that really does have the type of subscribers you are looking for.

Scale up:

After finding the best Solo Ad vendor for your particular campaign (based on the method described in Point 1 above) you can then make a larger order. If your best vendor’s mailing list opt-in and conversion rates are 30 percent and 15 percent respectively for the smaller number of subscribers, you can expect almost the same kind of rates in larger order of 500 or 1,000 subscribers.

Targeted Solo Ad campaign:

Before you settle on which Solo Ads vendor you will work with for your campaign, make sure you ask and verify the quality of their mailing list. For instance, if you are in the U.S., you are probably looking for traffic from the US, UK, Canada, Australia and other highly developed countries in the English-speaking world. This is referred to as Tier 1 traffic. It is people from these countries who are most likely to be willing and able to purchase the product you are selling. Other vendors have the majority of their traffic from people who are less likely to be interested in your product let alone be in a position to buy. Meaning, higher Tier one traffic will result in higher conversion rates.

Communicate frequently:

If the conversions you are looking for were new email subscribers to your own mailing list then make sure you communicate with them frequently. If you don’t they will forget you and will likely flag your next email as a spam. However, if you send them good content that is relevant to them they will likely send links to their friends increasing your conversion rate from a previous Solo Ad campaign.

If the conversions you are looking for were new email subscribers to your own mailing list then make sure you communicate with them frequently. If you don’t they will forget you and will likely flag your next email as a spam. However, if you send them good content that is relevant to them they will likely send links to their friends increasing your conversion rate from a previous Solo Ad campaign.

Now that you know how to maximize your conversion rate here is why you should order you should partner with SmarterSoloAds.com in your next ad campaign. First of all, we have the most superior and responsive internet marketing and MMO (making money online) traffic in the industry. Second, approximately 90 percent of our traffic is from English speaking subscribers in US, UK, NZ, CAN, AU and other countries in Western Europe. These are the people who are more likely to subscribe to your service or buy your product. You can also get a buyer’s list with any order between seven and five hundred dollars. Contact me now to start a partnership that will help you take your business to the next level.